The Personal Branding Process is essential to your business and professional success. Are you ready to:

  1. attract more clients
  2. increase your revenues
  3. be happy and excited about promoting your business with a renewed clarity, vision and purpose, targeting your ideal client in a strategic way

The Personal Branding process with Your Brand Power is the process and the journey, we go through together. Comprising thought-provoking components, these interconnecting building blocks give you tools to brand yourself authentically and to communicate and market yourself strategically.

1. Determine What’s At Your Core?

This process will drive how you craft your brand. Each one of you have different values, needs, passions, mission, vision, strengths, attributes and goals.

How you articulate and communicate these principles speaks volumes as to who you are and who you want to serve. It is an essential building block in the foundation of your brand.

2. Identify and Define Your Ideal Client

You can’t be everything to everyone, so be something to someone! Your someone is not a single person, but a group of people who want to buy your product or service.

In this section we’ll identify, define, and create a specific avatar for your Ideal Client, based on the pain you solve, their challenges and your solutions.

We’ll do a competitive analysis so you’re armed and ready to speak to your new customers.

3. Craft Your Personal Brand Profile

After completing the foundation pieces of your personal brand with the first two sections and completing the self awareness pieces, you’ll compile a living, breathing distilled document that will be your road map and vision for everything you do. Your personal brand statement fits nicely into the brand profile.

Imagine having a visual reference against which you can measure each business decision. Going forward, when you have a business decision to make, you can reference it against your Personal Brand Profile and decide if it’s in alignment, or not.

4. Build Your Communication Plan

Communication of your value proposition to the right audience is crucial. When you throw mud to the fence, you want it to stick. The same can be said of your communication strategy. You don’t need to communicate to all people, just the right people.

Choose the communication tools, vehicles and content that supports your goals and style.

5. Be Consistent

Create consistency across all aspects of your web presence. And then maintain it, forever! Be aware of your consistent presence online and offline. Your customers expect you to show up the same in person.


Deb AlcadinhoDeb Alcadinho, is a Business Advisor, Personal Branding Maven & Networking Strategist. As the founder of Your Brand Power Deb works with professional and business women on Business Development and Personal Brand Development to help them stand out in a crowded marketplace and gain their authentic competitive edge.  Westshore Women’s Business Network (WWBN) was founded by Deb connecting, inspiring and educating business women through networking events and professional development training sessions. She knows the value networking brings to your business development, career development and personal enrichment. She lives in beautiful Victoria, Canada and is a surrounded by a wholesome network of women and a bunch of testosterone with her husband and 3 boys (4 if you include the male dog!)