Personal Branding Toolkit

Your Personal Branding Toolkit is the process and the journey, we go through together. Comprising thought-provoking components, these interconnecting building blocks give you tools to brand yourself authentically and to communicate and market yourself strategically.

Personal Branding Toolkit


Take a look. You’re worth the investment when YOU is part of YOUR brand.

Are you ready to be motivated? Are you eager to create a business and brand of immense clarity?


Step 1. What’s At Your Core – Self Awareness and Discovery

This process will drive how you craft your brand. Each one of you have different values, needs, passions, mission, vision, strengths, attributes and goals.You will use many of these components to create your personal branding statement.

How we articulate and communicate these principles speaks volumes as to who you are and who you want to serve. The self awareness piece is an essential building block in the foundation of your brand.

Step 2. Identifying & Defining Your Ideal Client

How can you communicate your unique selling proposition if you don’t know who you are speaking to? Ideal Client work is essential for your communication and marketing strategy. And will save you thousands of dollars in marketing if you are communicating to the right people.

Step 3. Your Road Map. The Personal Brand Profile 

Do people really understand what you do and how you can help them? Your personal brand statement should be punchy, memorable and solution oriented. It sums up your unique promise of value. The Personal Brand Profile sums up all the self discovery pieces and together with your ideal client work and goal work comprises a complete ‘road map’, giving your business clarity, purpose and meaning.

 Step 4. Building Your Communication Strategy 

Communication of your value proposition is of course essential. But how you communicate, which communication vehicles you choose, need to be on brand and support your goals and style. With your brand statement, you will know exactly who you are targeting and what value you bring to them and it makes the communication tools you choose so much clearer.

Step 5. Managing Your Brand Environment

Creating consistency across all social platforms may seem obvious but is a step often missed. The branding you have in the online sector needs to match the way you show up personally, so be consistent online and offline.


5 Biggest Mistakes of Personal Branding

1. Thinking it’s about what you know, not who you are
2. Branding your company and not yourself
3. Not modeling your work
4. Thinking you can just show up and be you
5. Changing who you are to be in business


Deb Alcadinho

Deb Alcadinho, is a Personal Branding Maven & Networking Strategist. As the founder of Your Brand Power Deb works with professional and business women on Personal Brand Development to help them stand out in a crowded marketplace and gain their authentic competitive edge.  Westshore Women’s Business Network (WWBN) was founded by Deb connecting, inspiring and educating business women through networking events and professional development training sessions. She knows the value networking brings to your business development, career development and personal enrichment. She lives in beautiful Victoria, Canada and is a surrounded by a wholesome network of women and a bunch of testosterone with a supportive husband and 3 boys (4 if you include the male dog!)