Personal Branding is identifying and communicating what makes you unique, relevant and different for your target audience, so you can reach your business goals
If you understand your vision, values, strengths, skills and passions, you can use this information to separate yourself from your competitors and really stand out.
Personal branding is very powerful – it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you’re good at, sets you apart from everyone else, and can position you as a niche expert.
In today’s competitive market, you need to think of yourself as a brand. You are as much of a brand as your business is. Your customers want to buy from people they know, like and trust, the person behind the brand, the person they can feel connected too.
Your talent IS your brand! A great brand = you being different. Defining, creating and crafting your personal brand takes self awareness, guidance and some solid tools and strategies.
THE BENEFITS OF A STRONG PERSONAL BRAND ARE:
Enhances your self-awareness. When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful. It helps optimize and flaunt your strengths.
Helps you clarify and reach your goals. Personal branding requires you to be crystal clear on what you want to achieve and helps you set goals to get there.
Helps you create visibility and presence. Once you know what is unique and compelling about you, you can use that information to create visibility/presence.
Creates differentiation. Personal Branding helps you differentiate yourself from everyone else who has your job title or who says they are in the same business as you.
Offers more control. Personal Branding puts you in control of your business, the clients you have, the projects you work on, and how you want to deliver services.
Creates wealth. Strong brands charge a premium for their products and services, and job seekers who know their value can command higher salaries.
Offers resilience. Strong brands are successful despite challenges and downturns in the economy because they stand for something unique and are different.